I cannot recommend Vida enough.
She showed up to our coach training program with consistency, humility, and a deep willingness to grow. She didn’t just check boxes. She immersed herself fully in the experience. She was open, vulnerable, and committed to becoming the best version of herself and the transformation has been powerful to witness.
Vida has truly become a different woman. I’ve seen her become more intentional with her business, her leadership, and her impact. She is doing extraordinary work in the world through coaching and women’s empowerment, and what sets her apart is not just what she knows, it’s how she learns.
She is one of the rare few who is genuinely open to being a student. She’s consistent, takes initiative, and shows up with heart. Her presence is grounded and powerful. Her work is meaningful and real. If you get the opportunity to work with Vida, do it. You’ll be better for it.
-S.H. Johnson | ICF Master Certified Coach & CEO of Radiant Health International
I have had the privilege of working with Vida and can confidently recommend her as a skilled Transformation Coach who brings genuine value to those she works with.
Vida has a natural ability to see the potential within others. Her approach to collaboration is deeply authentic—she creates safe spaces where people can explore their true selves whilst fostering meaningful connections. Her communication is direct and purposeful.
What distinguishes Vida is her heart-centred approach to leadership. She empowers others as protagonists of their own stories, demonstrating emotional intelligence that allows her to meet each person where they are. Vida operates with integrity and authenticity, driven by a commitment to service. She leverages the principles of Positive Psychology and her dedication to spiritual growth to help turn obstacles into opportunities for personal development. Her genuine care for people’s growth creates positive ripple effects in every community she touches.
-Dr. A Mahmoudi | Women’s Rights Lawyer
I had a deeply meaningful session with my life coach Vida, while navigating feelings of loneliness in a foreign country. She created a safe, compassionate space where I felt truly heard and understood. Her insights were thoughtful and practical, and she helped me reframe my experience with clarity and self-compassion. I left the session feeling lighter, more grounded, and equipped with tools to move forward with confidence. I am incredibly grateful for her guidance and would highly recommend her to anyone seeking support during a challenging or transitional time.
– M. Mentoor | Education Professional
I recently had the opportunity to work with Vida, and the experience was genuinely valuable. She has a calm, grounded presence and creates a space where it feels easy to think clearly and speak openly.
What stood out most was her ability to guide me toward my own insights rather than giving me answers. Through her thoughtful questions and structured approach, I was able to unpack areas I wanted more clarity on, and reach practical, aligned solutions.
Vida brings professionalism, strong emotional intelligence, and a natural talent for facilitating meaningful growth. I’m confident anyone who works with her will benefit from her guidance.
– N. Kriel | Senior Talent Partner
I have recently had the pleasure of mentoring Vida Matthee, founder of Noble by Nature, and I have been consistently impressed by her professionalism, discipline, and commitment to excellence. Vida has invested significantly in her leadership development and recently completed a holistic life coaching certification, bringing discipline and care to her coaching practice.
I am most impressed by the thoughtfulness and intentionality of her work and by the application of her training, with a clear focus on supporting young professional women in building confidence, clarity, and practical leadership skills. Vida approaches her work with integrity, strong preparation, and a genuine commitment to delivering value — qualities that translate well across a wide range of settings, from corporate to organizational.
I have great confidence in Vida for coaching engagements and leadership development roles. She is a capable, values-driven professional who brings credibility, focus, and purpose to her work.
-P. Douglas | Founder & Mentor
I have known Vida for many years and have built up a wonderful relationship with her. More recently I have entrusted her with managing the well being of our employees spanning varying cultures, economic circumstances, social discourses and everyday challenges. She has in a short space of time built up an environment of trust where our employees feel free and confident in sharing some of their most vulnerable experiences. Vida has a warm soft yet firm disposition, she is confident and has an amazing ability to communicate with all employees irrespective of their position or standing in society. I would recommend Vida in the role of counseling, coaching , mentoring and guiding of employee, learners, collaborators, leaders and social organizations when culture is instrumental in the growth and development of the system.
-Dr. R Noor | Business Leader
